Another reason for Brawley's well deserved reputation lies in its neighborhoods. Pride of ownership is reflected in neighborhoods with tall shade trees, large lawn carpets, and some of the most beautiful homes in California. Many first time visitors to Brawley comment on how large and green the trees can grow.
Brawleyites still retain the pioneering spirit that the early residents needed to establish a community in the old west. This exuberance is displayed each year in the week-long Cattle Call celebration held each November. Events such as a chili cook off, western fashion show, Cattle Call Parade, and an old west shoot-out culminate in the Cattle Call Rodeo, one of the largest professional rodeo sanctioned events in California.
Brawley is a center of recreation. Twenty minutes away are the Glamis Sand Dunes which has an open off-road area and open camping. The Anza-Borrego desert is within 30 minutes and offers camping, hiking, mountain biking and limited off-roading. Weist Lake & Ramer Lake allow swimming, fishing, jet skiing and boating both lakes are just a few minutes from town. The Colorado River is less than one hour away and offers boating, jet skiing and fishing. Brawley is also perfect for both duck and dove hunting. The Del Rio Country Club offers 18 holes of golf and numerous tennis courts.
Housing development has been at an all time high in Brawley. More than 2,500 new home sites have been approved since the early 1990's. Brawley provides new home owners with a selection of very affordable new homes. New single family homes located in Brawley can be purchased below $100,000. The attractive home prices make the cost of living substantially
Brawley has the highest ratio of parks per capita in Southern California. The city maintains 14 parks totaling more than 120 acres which averages 6 acres of park land per 1,000 people. Brawley's parks provide tennis courts, hand ball courts, baseball diamonds, playground equipment, and of course they are lushly landscaped and well maintained. Brawley's parks have helped the city earn the reputation as the greenest city in Imperial County.
Brawley's Industrial Park is home to many service and manufacturing companies. The Park is located just south of the municipal airport and located adjacent to Highway 111. The Park is promoted by the Brawley Economic Development Committe.